Selling in Calgary
The list price is the most important decision you’ll make.
Price it too high and you waste weeks, then sell stale and discounted. Price it right and you create competition. I set your number from the sold record - not a figure picked to win the listing.
- 2025
- TREC Top Producer
- 199
- Calgary communities tracked
- 25 yrs
- working subsurface data
After two weeks, full price is almost gone
Across Calgary communities, the homes that sell in the first couple of weeks fetch close to list price. Past that, the typical sale slips further below ask the longer it sits. A high price doesn’t get you more - it gets you time on the market, and time is what turns a listing stale.
Homes that sell in their first two weeks fetch close to list price; the longer a listing sits, the further below ask it tends to close - per CREB sales records analyzed by Chris Birchard, REALTOR®.
Why I’d rather price a little low
In most markets a slightly low price brings more eyes - and more eyes is how you get multiple offers. That flips the whole dynamic.
ONE OFFER
A negotiation
You want more, the buyer wants less. You’re on opposite sides of the table.
MULTIPLE OFFERS
A contest between buyers
The emotion and the fear of missing out work for you - almost always a better result for the seller.
The listing has one job: get the showing
Buyers fall for a home in person, not on a screen. So everything in the listing is built to book that visit - and nothing in it should hand a buyer a reason to skip one.
A top photographer
I bring in an architectural photographer, every time - no phone-camera listings. The photos are the hook that gets the door open.
A tease, not a tell
A handful of strong photos, not the maximum fifty. Show enough to tantalize; save what’s best explained in person for the showing.
How I price your home - no fancy deck
Trends for your exact home
Price movement for your style, type, and community - not a city-wide average.
The most recent real comps
The latest sales that match your home, with photos - and an honest look at the differences.
The condition gap, shown
If a comp has a renovated kitchen and yours is twenty years old, I show you - and where a weekend of work moves your number.
We focus on what actually moves your price
Not a generic checklist - the one or two things that matter most for your home.
- Cleanup
- Tidying
- Fixing
- Updating
- Painting
- Yard work
- Comparables
- Price trends
- Buyer's vs seller's market
“Twenty-five years reading oil-and-gas data, then a second career turning Calgary’s sales records into tools most agents don’t build. The honest read is the whole service.”
Chris Birchard
The first step is a conversation, not a commitment.
One note, one same-day reply with real numbers for your home and your community. No drip campaign, no contract talk unless you raise it - you set the pace.